It’s time to make a shift from focusing on HOW to asking WHY

Are you tired of getting caught up in the nitty-gritty details of how to complete a project, only to lose sight of the bigger picture? It’s time to make a shift from focusing on HOW to asking WHY. By changing your approach and mindset, you can unlock new levels of creativity, innovation, and success in all your projects. Walk with me as I share with you how asking WHY can lead to greater clarity, purpose, and success in your work.

The concept of shifting from HOW to WHY involves a fundamental change in mindset–instead of constantly asking ourselves HOW we can accomplish something, we should start by questioning WHY it needs to be done in the first place. Too often, our focus on “HOW” leads us to over look or even disregard the underlying purpose or reason behind our actions. By shifting our attention towards understanding the “WHY,” we can gain deeper insights into the significance and long-term impact of our work. Furthermore, this transition from how-ing to why-ing allows us to tap into our creativity by thinking outside-the-box. Instead of being confined by established processes, we can explore alternative methods that possibly prove more effective at accomplishing a specific goal.

The WHY gives meaning and purpose to our work. It is essential to feel connected to what we do and believe that it has value. With out this sense of purpose, projects can become monotonous and uninspiring leading to reduced motivation and commitment. On the other hand, when we understand how our contributions fit into the bigger picture, we are more likely to be passionate about our work and go above and beyond for its success. Knowing WHY helps to measure success accurately, insuring the project aligns with the purpose and make adjustments as needed.

Below are two real-life case studies of projects that successfully implemented the WHY approach. You’re probably familiar with both companies.

1. Apple’s iPhone: The introduction of the iPhone by Apple in 2007 revolutionized the smart phone market. Instead of focusing solely on the technical specifications and features, Steve Jobs identified the underlying need for a device that could seamlessly integrate various functions like calling, internet browsing, music, and more.
2. Airbnb: The founders of Airbnb disrupted the hospitality industry with their unique approach to short-term rentals. Rather than simply providing accommodation options like hotels do, they dug deeper into people’s desire for authentic travel experiences at affordable prices.

By constantly questioning the purpose and intention behind a project, these companies were able to meet the deeper needs of their customers, create innovative solutions, and achieve long-term success. In other words… where do you want to end up?

Making a shift from focusing on HOW to complete something to understanding WHY it needs to be done can have a profound impact not only on your professional projects but also on your overall approach and mindset. Shifting from HOW to WHY involves a change in perspective and an emphasis on purpose, motivation, and meaning. This transformation can bring about numerous benefits such as clarity, creativity, motivation, collaboration and personal growth-all of which contribute towards achieving successful out comes both professionally and personally. The question should always be… WHY AM I REALLY DOING THIS?