Meet Rita Ricks, Holistic & Spiritual Life Coach

Rita Caldwell Ricks is unlike any other person on the speaking circuit, because she coaches everyone in her view.  Her wisdom, wit, energy and encouragement are the catalysts to inspire her listeners to renew the person within.  She speaks to your spirit by sharing her own life experiences.  She is a Spiritual Coach, Business Coach, Inspirational Speaker, Workshop Facilitator, Award winning Entrepreneur and the author of two books – PERMISSION GRANTED! A JOURNAL OF SPIRITUAL EPIPHANIES and #JUSTFORTODAY.  It offers 365 specific actions and behaviors to incorporate into your daily life. Both can be found on Amazon or click SHOP in the menu bar at the top of the page.
Rita began her career as a middle school teacher and her gifts have led her to being a successful entrepreneur for over 35 years – first as a partner in a fashion boutique, then the founder and CEO of Mirror Enterprise INC. (MEI) a professional and personal development training company.  MEI offered training in areas of Leadership, Diversity, Customer Service and Team building.   MEI provided Soft Skills training to approximately 3,000 individuals moving from Welfare to Work in Richmond City and surrounding Counties.
In 2011, Rita completed the RUAH School of Spiritual Direction where she was trained in the ministry of Spiritual Direction in the context of Contemporary Urban Christian Spirituality.  Several of the assignments required her to Be silent for 24 hours where she learned how to Listen in the Silence and it has ultimately changed the trajectory of her life.  Listening allows persons to identify their passion, embrace their gifts and follow their purpose.  As a Spiritual Coach, Rita coaches her clients to move from Confusion to Clarity…from a life of feeling stressed out, frustrated and stuck to one of total joy and fulfillment.  Her purpose is to show her clients how to remove the barriers preventing them from creating the life they were born to live and enjoy a more fulfilled life of Purpose, Peace and Passion.  She offers Laser(one on one) Coaching and Group Coaching. 
Rita facilitates new Virginia: Scaling4Growth offered by the Commonwealth of Virginia to small business owners.  It is a six month program designed to be a practical, case based, peer learning focused program.  Focus areas are Business and Leadership(Strategic Assessment), Financial Management(balancing cash flow), Marketing and Sales(Building Profitable Sales) and Resource Management(Getting what you need to scale). This course allows Rita, as a Spiritual Business Coach, to coach the business owner in recognizing the benefits of slowing down to assess where she/he is personally and professionally.  She coaches them to write their vision, mission and values statements and release some of their every day duties in order to focus on scaling their Company.  She reminds them to constantly revisit their Why! Rita was recently awarded the LEADERSHIP IN Facilitation and Training Award. Learn more about the curriculum at
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She earned her B.S. in Sociology from Virginia State University and her M.Ed. in Adult Education from Virginia Commonwealth University.  She received executive management certificates from the Darden School of Business at the University of Virginia and Amos Tuck School of Business at Dartmouth College.
Rita lives in Richmond, Va., loves swing dancing, smooth jazz, and grooming her two granddaughters to be all they can be.  She is proud to call Dr. Lance D. Watson her Pastor and Saint Paul’s Baptist Church her Church home.  She is a breast cancer survivor since 1999.
Her personal mantra is “What You Do Today, Forms Your Tomorrow”   She is in Act 3 of her journey and LOVING LIFE!